About Me.
Creative Media Strategist with 2+ years of experience crafting campaigns for brands like Airstream, Rowen Foundation, Doka Construction, and Volkswagen spanning industries from agriculture to automotive, I thrive where innovation meets impact. At PHD Media NYC, I orchestrated multimillion-dollar campaigns with a hands-on approach spanning entire campaign lifecycles: defining client goals, negotiating vendor partnerships, and delivering executive summaries that turn data into stories. Leading multidimensional national campaigns — from the Super Bowl to Paris Olympics 2024 — I coordinated budgets, creative development, and media launches that drove increased EV sales (hello, ID.Buzz!) and brand love. From leading client meetings and briefing VW’s Global CMO to spearheading, I distilled complex metrics into actionable insights while building cross-team workflows that boosted efficiency.
What’s Next?
Technology is rewriting creative potential and brand-consumer relationships. Whether it’s AR storytelling, in-game ads, social media collaborations, or VR experiences, the future belongs to those who ditch traditional playbooks. By adopting more creative forms of communication and cross-cultural storytelling — skills honed through work at Cannes Lions Festival and studies across Europe and Korea — challenging outdated expectations within the industry, brands have the chance to connect with consumers in more engaging, meaningful, and impactful ways. By pushing these communication boundaries, I hope to connect with people in ways that leave them eager to stop and stare. Let’s team up to turn immersive tech into human magic—the kind that doesn’t just trend, but transforms.